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Monthly Archives : December 2008

GM Sticks With FX’s ‘Damages’

General Motors, which dropped plans to advertise on the Super Bowl and the Oscars, continues as a sponsor of FX’s “Damages,” which will kick off its second season with a commercial-free episode courtesy of Cadillac, Advertising Age says. “We were…

Bruckheimer, Bay to Produce HBO’s ‘Cocaine’

Jerry Bruckheimer and Michael Bay will executive produce HBO’s drama “Cocaine Cowboys,” about the early days of Miami’s cocaine-trafficking history, the Hollywood Reporter says. Meredith Stiehm, the creator and executive producer of Bruckheimer’s CBS drama “Cold Case,” will write the…

‘Office’ Stars Wilson, Fischer Producing Scripts

“The Office” co-stars Rainn Wilson and Jenna Fischer are both producing scripts through Universal Media Studios, Daily Variety says. Wilson is working with writer Adam Braff on “Hump Tulips,” about a lawyer who pursues his love interest to a small…

Outdoor Game Could Boost NHL Ratings

The National Hockey League’s second annual outdoor game—to be played New Year’s Day in Chicago’s Wrigley Field—should give a boost to NBC’s hockey ratings, USA Today says. The game is the only time all year viewers get to see a…

Spike Greenlights Football Comedy Pilot

Spike TV has ordered a pilot from Lionsgate and Brian Robbins’ Varsity Pictures called “Blue Mountain State,” a half-hour comedy following three freshmen attending a football-centric college, the Hollywood Reporter says. Robbins is the pilot’s executive producer and director. —Aimee…

Fox Reality Starts Pixilated Ad Campaign

Fox Reality will start a marketing campaign next month using the type of pixilation used by reality programs to block out edgy content, Daily Variety says. The graphic look will help the three-year-old cable network stand out while tying together…

Scarborough Surprised by Obama’s Rise

MSNBC’s Joe Scarborough, in Time’s 10 Questions feature, admits he never thought a first-term senator would be able to raise more money than the Clintons, let alone win the presidency. He also warns not to underestimate Fox News, but thinks…

Australian McManus to Host ‘The List’

Australian talk show host Rove McManus has been hired to host ABC’s special “The List,” a program about the year in pop culture and entertainment, Daily Variety says. Since 1999, McManus has been the host of a popular Sunday-night talk…

Ad Revenue to Drop 10% in 2009

Barclays Capital yesterday said U.S. advertising spending is likely to drop 10% in 2009, a bigger decrease than the firm’s October estimate of a 5.5% drop, AdWeek reports. Total U.S. ad dollars will fall to $252.1 billion next year from…

McMahon Won’t Lose Home

Ed McMahon, under the specter of foreclosure for the past nine months, won’t be losing his home after all, the Associated Press reports. A company called Forclosure Trackers made deals to transfer McMahon’s loans and lower his payments, the wire…