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Monthly Archives : December 2008

Local Sports, Events More Important for Marketers

The rise of social networking via the Internet may signal a new importance for local face-to-face events, and one chief strategy officer is making a case for ad spending in local sports, Advertising Age reports. TBA Global’s Richard Luker suggests…

Ad Spending Continues Slide Into 2009

The outlook for ad spending in 2009 is bad, as media continues to shift to the Internet and ad inventory is plentiful enough to drive prices down, MediaLife Magazine reports. While early predictions for 2008 had the year in ad…

Hulu: The Happiest Video Place Online

Hulu CEO Jason Kilar said he looks to his experience working for Disney’s theme parks when thinking about the growth and expansion of the NBC Universal-News Corp. joint Web video site, MediaPost reports. Kilar tells the publication in a Q&A…

Classic TV Shows Get Stamp of Approval

The secret word this summer is going to be “postage stamp.” The U.S. Postal Service today unveiled its 2009 lineup of commemorative stamps, and one set to be unveiled Aug. 11 is dedicated to early TV memories. Among programs to…

NBC’s ‘Today’ Rules; ‘Meet the Press’ Holds Steady

NBC morning news programs continue to lead in ratings, as last week’s “Today” and Sunday’s “Meet the Press” performances top their respective time slots. “Today” marked its 680th consecutive week at No. 1 for the week ending Dec. 21, averaging…

Fancast to Debut ‘Kyle XY’ Premiere on Jan. 7

Comcast’s online television service Fancast will host the exclusive Web premiere of “Kyle XY’s” third season on Jan. 7. The season premiere of the ABC Family series will be available on the Web site through Jan. 11. The new season…

YouTube, Hulu Still Growing, Nielsen Says

The world’s biggest video site and the world’s most popular premium video destination both served up more videos in November than the month before, according to the most recent figures from Nielsen Online. The dominant YouTube delivered nearly 5.6 billion…

Networks Withdraw from Iraq

The Big Three broadcast networks have stopped sending full-time correspondents to Iraq, the New York Times reports. With Afghanistan and Pakistan expected to be bigger priorities under the Obama administration, the networks are looking to beef up their staffs covering…

DTV Coupon Plan Needs More Funds

The Department of Commerce says it’s running out of money for its coupon program offering discounts on the converter boxes needed to allow older sets to receive new digital television signals, TelevisionWeek reports. From Dec. 10 to Dec. 16, 227,714…

Warner Bros. Sued by ‘Gilmore’ Producer

Warner Bros. Television has been sued by “Gilmore Girls” executive producer Gavin Polone, who charges that Warner Bros. engaged in “self-dealing” in an effort to defraud Polone out of certain fees, the Hollywood Reporter says. Polone is asking for “tens…