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Christopher Perez

The Meaning of ESPN’s BCS Deal

Advertising Age examines the recent deal between ESPN and the Bowl Championship Series and its impact on live sports broadcasting. ESPN paid $500 million for exclusive TV, radio, digital, international and marketing rights to the BCS’ 15 games through 2014….

NAB Looks to Gas Pumps for DTV Message

The National Association of Broadcasters is using gas pumps to get out the digital transition message, Mediaweek reports. NAB spots have been airing on PumpTop TV’s network at 720 gas stations in 11 top markets including New York, Los Angeles,…

HBO Releases New ‘True Blood’ Widgets

HBO’s releasing several widgets today for its rabid “True Blood” fans, MediaPost reports. The widgets, dubbed Droplets, were developed by Wetpaint and offer fans three ways to take content from the series to post on social networking sites including MySpace,…

Beck’s New Book to Debut in Top Spot

Former CNN Headline News talking head Glenn Beck’s new book, “The Christmas Sweater,” is poised to debut at No. 1 on the New York Times Best Sellers list, TVNewser reports. The book, Beck’s third, was released Tuesday and reportedly is…

A Million-Plus Votes for ‘CNN Heroes’

One million votes have been cast as of last night for this year’s “CNN Heroes,” trouncing last year’s inaugural show’s 300,000 votes cast, TVNewser reports. The show, to be aired Thanksgiving night on the news network, will be hosted by…

Silverman’s Future at NBC Again Questioned

The Daily Beast recaps co-chairman of NBC Entertainment Ben Silverman’s meteoric rise up the ranks and repeats oft-heard speculation about his downfall, with NBC last among the Big Four networks in ratings. The blog touches upon Silverman’s reported predilection for…

Comcast Digitally Adding Product Placement

Comcast Networks has enlisted the U.K.’s MirriAd to digitally insert product logos into existing video content, Mediaweek reports. MirriAd’s work includes digitally adding virtual containers of Rice Krispies cereal and Maxwell House coffee to the 2007 feature film “Welcome to…

Election Coverage Shows CNN’s Buying Power

CNN’s awe-inspiring buying power is examined today in the New York Observer. CNN’s plethora of political pundits, its CNN Grills and those old chestnuts—the “Magic Wall” and those Election Night holograms—are used as exhibits A, B, C and D as…

Mr. and Miss J Working on ‘Fabulous’

The Los Angeles Times profiles Miss J. Alexander and Mr. Jay Manuel, Tyra Banks’ two sidekicks on “America’s Next Top Model,” as they prepare for their “Top Model” spinoff, “Operation Fabulous.” If picked up by The CW, the series will…

‘60 Minutes’ Winning Unopposed

The New York Times looks into the recent success of newsmagazine “60 Minutes.” Viewers’ hunger for important information in these hard times and exclusive interviews like last week’s with Barack and Michelle Obama are part of it, but so is…