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Christopher Perez

Interpublic Wins MillerCoors’ MC Media Account

MillerCoors has awarded its $400 million-plus media account to Interpublic’s Initiative and DraftFCB and WPP Group’s Kinetic, which will handle the business in new unit MC Media, Advertising Age reports. Kinetic and Interpublic defeated Publicis Group agencies including Starcom USA…

The Best Writing’s on U.S. TV, McKee Says

Esteemed screenwriter Robert McKee says the best writing is on TV, not in the movies, Breitbart reports. “The best writers are creating TV series. It’s all in TV,” McKee said. A ticket for one of McKee’s lectures on screenwriting can…

WABC Gets Creative With Newscasts

ABC’s owned-and-operated New York City station, WABC-TV, is getting creative with its afternoon newscasts, the New York Daily News reports. The station has so far aired four live half-hour specials at 5:30 in which it sent reporters to different parts…

Polly Bergen to Reprise Role on ‘Housewives’

Actress Polly Bergen is returning to ABC’s “Desperate Housewives,” TV Guide reports. Bergen will reprise her role as the deadbeat mom of Lynette, played by Felicity Huffman. The last time Bergen appeared, Lynette had sent her character packing to live…

Fred Thompson to Return to Acting

Former Republican presidential candidate and U.S. senator Fred Thompson plans to return to acting, the Associated Press reports. Thompson had been expected to run for chairman of the Republican National Committee, but he decided to stick with acting. “He seriously…

Obama Video Message Backs Chicago Olympic Bid

President-elect Barack Obama appeared in a 90-second video message that was played today in Istanbul before the European Olympic Committee, the largest regional group in the Olympic movement, the Associated Press reports. Obama made a personal appeal to the body…

Sears Stores Now Feature Comcast Services

Comcast’s digital cable, Internet and telephony services will be available in 400 Sears stores throughout the country in a new marketing agreement between Comcast Corp. and the retailer, Multichannel News reports. One hundred of those stores will carry a Comcast…

Local.com Integrating Local Video Ads

Local search network Local.com has announced the integration of local video ads throughout its local search Web site, MediaPost reports. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don’t have the budget…

Yahoo! Tapped for T-Mobile Mobile Search

T-Mobile USA has named Yahoo the official search engine for most of its mobile phones, MediaPost reports. Web2go comes complete with a customizable home page that provides news, financial information, weather, Flickr photos and Web images, MediaPost says. Yahoo will…

WWE Stars Plan Iraq Holiday Special

Before they take off to Iraq to entertain the troops, WWE stars will meet with the media Dec. 1 in Washington, Broadcasting & Cable reports. Chris Jericho, William Regal, CM Punk, Beth Phoenix and Brie Bella will be making the…