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Olive Garden Cancels Letterman Ads for the Year

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Ratings: It’s Official—Fox Wins 18-49 Demo

Fox has officially claimed its fifth consecutive win among adults 18-49 for the 2008-09 TV season, while CBS wrapped up the season as the most-watched broadcast network for the sixth time out of the last seven years. With “America Idol”…

‘American Idol’ Finale Hits Ratings Low

“American Idol” wrapped up its eighth season Wednesday night with its lowest-rated finale ever. Last night’s two-hour results show averaged a 10.0 rating among adults 18-49 from 8-10:07 p.m., according to time-zone-adjusted Fast National numbers from Nielsen Media Research. The…

NBC Affiliates Get Reassurance About ‘Leno’

Affiliate jitters regarding “The Jay Leno Show” appeared to have subsided as NBC-affiliated station heads arrived in New York City yesterday for their annual meeting. Michael Fiorile, NBC affiliate board chairman and vice chairman of the dispatch group said the…

CW Upfront: ‘Melrose Place,’ ‘Vampire Diaries’ on Tap

The CW, the final broadcast network to make an upfront schedule presentation in New York this week, added three new dramas to its lineup, allowing entertainment President Dawn Ostroff to make the claim that the five-night-a-week channel has the same…

CBS Upfront: ‘Mentalist’ Shifts, Monday Comedy Shuffles

CBS is shifting first-year hit “The Mentalist” to Thursdays and slightly shaking up its Monday comedy lineup. The generally stable network is taking a couple of dice-rolls next season, though compared to ABC and NBC, it promises to be an…

Turner’s Spielberg, Bochco and James Projects Crash Broadcast Upfront

Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own Wednesday, has been pumping up the amount of…

NBC Went to Oprah Before Leno for Prime Time

Before deciding to put Jay Leno in prime time, NBC offered its 8 p.m. timeslot to Oprah Winfrey. NBC Universal CEO Jeff Zucker said that the notion of Oprah having a nightly show in prime time wasn’t a new idea….

NBC Upfront: Splitting Seasons, Lots of Leno

NBC is splitting its new series offerings between fall and winter, limiting its fourth-quarter debuts to two new dramas, one new sitcom—and a whole lot of Jay Leno. The network also has passed on scheduling “Medium” and “My Name Is…

Comcast, NFL Bury Hatchet; Cable Co. to Carry NFL Network

Comcast Corp., the biggest U.S. cable company, and the National Football League ended a dispute over carriage of the NFL Network, meaning the channel will be carried on the operator’s system. The deal settles all legal disputes over the matter…