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Upfront Battles Over Price Loom

With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, Television Week reports. Now the networks are braced for long negotiations with media buyers and advertisers. “I’m surprised…

TV Networks Argue TV Still Key

This season’s upfront had an odd message from the broadcasters: that most shows are still watched on TV, Advertising Age reports. With the rise of Hulu, DVRs and Facebook, network executives sought to make the case for watching TV on…

Broadcasters Bet on Comedies in 2009-10

The top broadcasters will introduce 10 new comedies for the 2009-10 television season, while many of the new dramas include a humorous tone, the New York Times reports. The trend may be spurred by the recession, the newspaper points out….

Friday Revived for Scripted Shows

Friday will be revived in the 2009-10 season for scripted, original dramas, USA Today reports. Long an evening slated for reality shows and news magazines, Fridays next season will see 10 scripted series, the newspaper says. The boost comes as…

Media Buyers Peg Ad Cuts at 5-8%

Most media buyers say advertising spending cuts may fall in the 5% to 8% range for this year’s upfront, smaller than the decline of as much as 20% predicted by some analysts for prime time, the Hollywood Reporter says. While…

Fall Schedules Mean Showdowns

With the networks announcing their 2009-10 schedules last week, it’s clear there will be some dramatic battles on the fall schedule, the Hollywood Reporter says. Among the expected showdowns are ABC’s “Desperate Housewives” being challenged by CBS’ new “Three Rivers”…

Warner Bros. Only Studio to Hit All Network

Warner Bros. TV is the only studio that ended up selling series to every broadcast network for the 2009-10 season, Broadcasting & Cable reports. “We are facing, most especially, the imperative to put on undeniable, can’t-miss, have-to-watch TV. It’s been…

Google TV Deals Far From Final

While Google TV has gotten upfront commitments from some agencies, the deals are far from final, MediaPost reports. Crown Media Holdings President Bill Abbott tells the trade publication that there aren’t any price agreements, which are crucial in upfront deals….

Fox Defends ‘Idol’ Impact

While last week’s “American Idol” earned the lowest ratings in the show’s history for a finale, Fox doesn’t believe the show is slipping, the New York Times reports. “It has had just as big an impact as ever this season,…

O’Brien Books Tom Hanks, Green Day

Conan O’Brien has booked a few more big-name guests for his first week as host of “The Tonight Show,” Television Week’s TV MoJoe reports. Tom Hanks and Green Day are booked for Tuesday, June 2, while Julia Louis-Dreyfus and Bradly…