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Online Viewers Not Hostile to Ads

ABC has learned that doubling the ad load from four to eight in its online primetime shows doesn’t decrease consumer interest in watching shows online, said Albert Cheng, executive VP of digital media with the Disney-ABC Television Group, during an…

Go Where the Viewers Are, Break’s Richman Says

Online video producers who want to develop an audience online should reach out to the thousands of Web sites and blogs that attract 10,000 or more visitors per day. That’s the advice from Keith Richman, CEO of online property Break…

Target Web Videos to Popular Topics, ‘Obama Girl’ Creator Advises

One of the keys to online video success is to create videos that fit with what people are already talking about. That’s the advice of Ben Relles, creator of the popular BarelyPolitical Web series, delivered during a panel at NATPE…

NATPE Live Video: Whitney Discusses Digital Studios

The National Association of Television Program Executives is providing live streaming of panels from the convention in Las Vegas this week. Today’s panel being streamed via Stickam, “Digital Studios: Where’s the $$$?,” is moderated by TelevisionWeek contributing writer and new-media…

Reality Producers Should Focus on Creative, Executives Say

With the economic model for reality television shifting not just yearly but monthly, networks still want to be pitched just on the core creative idea and not on ancillary businesses that surround a show idea. “If a producer comes in…

Copyright Attorneys Debate Rules of Fair Use

Don’t take too much and give too little. That’s the rule of thumb to keep in mind for content producers who are concerned about fair use of content, said copyright attorneys speaking on a panel at NATPE about how to…

House Unlikely to Vote Today on DTV Delay

It looks like the House tonight will debate delaying the digital TV transition to June 12, but no vote will take place until sometime tomorrow. House action today on other bills is pushing back the start of the DTV debate,…

Break Launches Creative Lab

Online video network Break Media formed an internal development and production group called Creative Lab, designed to develop original content for branded advertisers for Break Media, the company announced today. Break Media targets men 18 to 34 and reaches 60…

Silverman Backs Use of Live-Plus-Seven-Day Ratings

NBC’s programming chief Ben Silverman has a solution to help broadcasters make more money. They should be able to sell to advertisers against the live-plus-seven-day ratings for shows, Mr. Silverman said during a morning keynote interview at NATPE in Las…

AMC Cancels ‘Shootout,’ Plans ‘StoryMakers’ Specials

AMC has canceled its Sunday morning show “Shootout” featuring Peter Bart and Peter Guber, but said it plans to bring the duo back to host a series of primetime specials called “AMC StoryMakers.” “StoryMakers” will feature top actors joining Mr….