NBC is taking its “Knight Rider” promotions to a logical place—NASCAR racing, the Hollywood Reporter says. The network is teaming up with Ford Motor Company and Yates Racing for a “Rider” branded race car to be driven by Travis Kvapil during this Saturday’s race at Bristol Motor Speedway as part of the Sprint Cup series. The race will air on ESPN, while “Rider” premieres on Sept. 24, the trade says.
—Sergio Ibarra