While Pepsi has decided not to buy time during the Super Bowl in 2010, Dr. Pepper Snapple Group will purchase a spot in the big game to tout its Dr. Pepper brand for the first time ever, reports the Dallas Morning News.
The 30-second spot for Dr. Pepper Cherry stars KISS singer Gene Simmons. The cost for the ad time was said to be in the $2.5 million-$3 million range by a company marketing executive.
The company used the Super Bowl to sell its Snapple brand drinks in 2007.
— Allison J. Waldman