CW’s Season Premieres of ‘Gossip Girl,’ ‘90210’ Draw Lower Ratings Than a Year Ago

Sep 14, 2010  •  Post A Comment

The season premieres Monday of CW’s “Gossip Girl” and “90210” were down from a year earlier in total viewers and the 18-49 demo, according to The Hollywood Reporter. But there were bright spots for the network as viewership for “Gossip Girl” equaled its May season finale and “90210” was up from its finale for the previous season.

“Gossip Girl” averaged 1.87 million viewers, according to the story, down 27% from last year. Its 1.0 preliminary rating in adults 18-49 was off from a 1.4 last year.

Lead-in “90210” had its best results since an original episode in December, attracting an average of 1.99 million viewers, down 19% from a year ago, and a 0.9 rating in the demo, off from a 1.2 rating last year, the article reports.

CBS was the overall winner in the Monday night ratings battle, with a lineup of reruns.

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