Sony Pictures Television announced today that it has picked veteran studio exec Sheraton Kalouria to take over the position of senior VP, programming business development.
He will report to the Zack Van Amburg and Jamie Erlicht, the company’s presidents of U.S. programming and production.
“Sheraton has a sharp eye for creating opportunities and a keen sense of what works for both outside partners and the studio,” said Van Amburg.
Kalouria had been running a private consulting and branded entertainment practice that helped media companies launch new businesses.
“Kalouria will identify and execute partnerships that leverage current SPT productions as platforms for promotional alliances, merchandising, and other related entertainment productions,” the company said in a press release. “He will generate incremental revenue from the studio’s productions in the scripted, unscripted, serial and talk arenas. With the studio’s unscripted series, he will maximize the brand value of the shows by aligning them with relevant brands and companies that share a common target audience.”