Gold Standard: Best Super Bowl Ads As Judged By USA Today’s Annual Admeter Poll; For the First Time in 23 Years Two Ads Tied as Most Popular

Feb 7, 2011  •  Post A Comment

The results are in from USA Today’s annual admeter polling of Super Bowl commercials, which has been measuring the popularity of commercials from the Big Game for the past 23 years.

For the first time ever, two ads tied for most popular, and they both feature dogs. One is from Bud Light, the other is a consumer-created ad for Doritos. You can watch them both below.

In third place was Volkswagen’s Darth Vader ad, which was actually released before the game and can be seen here on one of TV Week”s Viral Video pages.

Finally, the third video below is one of the ones Hyundai aired during the game, and it was rated the least popular commercial of the 45th Annual Super Bowl.

[To see our story about the most controversial national ad that aired on Super Bowl Sunday 2011, please click here]


Doritos Ad that tied for 1st place: Bud Light Ad that tied for 1st place: Hyundai Ad that was voted the Least Popular Ad in this year’s Super Bowl:

One Comment

  1. The whole Hyundai campaign is horrible. since I work in TV, I usally like watching ads to analyze them. I can’t get to the romote fast enough to get the Hyundai spots off my TV. My only conclusion is they don’t want me to buy one of their cars. They need to scrap the whole thing and start over!

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