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TV MoJoe

The Early Bird Gets the Viewer?

Local newscasts have been starting earlier and earlier in recent years. Now, KNBC is upping the ante in the early bird wars. The NBC-owned station in Los Angeles this week moved the start time for “Today in LA” up– or…

Jay Leno vs. the Jelly Donut

Jay Leno once caught me stealing a jelly donut. OK, I really wasn’t stealing it. I was taking a tour of “The Tonight Show” offices, including the kitchen, and the publicist for the show at the time actually invited me…

When Jimmy Met Sally

ABC continues to roll out its new “ABC House” marketing campaign. The promotional effort began earlier this month with a series of spots which aired in the finales of the network’s big shows. Tonight, ABC used the season premiere of…

How I Met a Cool Emmy Campaign

It’s Emmy season in TV land, which means studios have begun rolling out trade ads to tout the virtues of their programs. Of course, the Great Recession has prompted cuts in ad budgets across town. Thankfully, though, creativity hasn’t disappeared….

Hanks, Paltrow Booked for Conan’s First Week

Conan O’Brien has added a few more big names to the roster of guests for his first week as host of “The Tonight Show.” Tom Hanks and Green Day are set to stop by on Tuesday, June 2. Sheryl Crow…

The Inevitable Twitter TV Project

File this one under #jumpingonthebandwagon. Or, possibly, #aheadofthecurve. “The Biggest Loser” producer Reveille and Brillstein Entertainment Partners are developing a reality TV show concept built around Twitter, the fast-growing microblogging service. The two companies announced their plans Monday, saying they…

The Upfront View From Los Angeles

In this recessionary times, more than a few folks have opted against making the shlep to New York for the upfronts this year. Thankfully, modern technology means you don’t have to actually be in New York to get the Upfront…

Here it Is: The CBS Schedule

CBS is shifting first-year hit “The Mentalist” to Thursdays and slightly shaking up its Monday comedy lineup. The generally stable network is taking a couple of dice-rolls next season, though compared to ABC and NBC, promises to be an island…

Heeeeeere’s…Oprah?

Before NBC asked Jay Leno to host a 10 p.m. weeknight show, Jeff Zucker says he asked Oprah Winfrey to go primetime for the Peacock. That’s according to TVWeek’s Jon Lafayette, who just got out of an NBC roundtable with…

Twitterati on ‘Modern Family’: Mostly Raves

ABC’s decision to screen the full pilot for “Modern Family” seems to be paying off—at least with the Twitterati. The early feedback from TV reporter types who’ve been Tweeting ABC’s upfront has been positive, bordering on glowing. “‘Modern Family’ may…