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Product Spotlight: RightsLine

Jan 13, 2003  •  Post A Comment

What it is: RightsLine enterprise rights-management and licensing applications, a suite of products from RightsLine that manages and analyzes rights and licensing information
How it works: RightsLine’s software is designed to help content companies manage the rights information for their products, said Russell Reeder, president and CEO of the Los Angeles-based company. “[The software suite] helps content owners understand what products they have at the highest level, like a series, down to detailed elements like a scene within an episode within a series,” he said. The software suite is built on RightsLine’s rights repository, a database that contains the rights information. On top of this database sit three modules: the rights intelligence system, the rights portfolio analyzer and the rights licensing server. The rights intelligence system manages the rights information; the portfolio analyzer produces reports on availability, revenue and sales; and the licensing server allows for sales automation of online licensing requests.
In with the new: National Geographic Television and Film is currently testing the software and plans to go live with it in the first quarter of this year. Most media and television companies have relied on old-school rights-management systems based on Microsoft Excel spreadsheets or FoxPro to track rights requests and usage, Mr. Reeder said. With RightsLine’s system, requests come online through the server and are routed to the correct person via e-mail. “To route licensing requests from sales to legal to financial is a big win because it creates a more efficient process with National Geographic,” he said. “Before, they used interoffice mail to route deals throughout. When a salesperson creates a deal and sends to legal, the salesperson loses touch with it. With RightsLine the deal is created by salespeople and routed instantaneously to legal. A salesperson can log back in and track the status of a deal. [The system] allows better access and more connection between sales, customer and legal.”
Down to details: The current homegrown system used by National Geographic does not track rights at the scene level, which is an important function because the content owner of a show does not always own all the scenes, Mr. Reeder said. National Geographic has encoded more than 2,000 hours of video and made available online for customer access. Customers can view different episodes of shows and select by time code the exact scenes they want to order.
Cost: The cost is scalable according to the number of modules and users.