Apr 7, 2003  •  Post A Comment

At press time, the Radio-Television News Directors Association conference at NAB was still a go, although many news directors, tied to their desks by continuing war coverage, were waiting until the last minute to decide whether to attend. NBC’s station group chose late last week to keep most of its news directors home, but RTNDA President Barbara Cochran said many local news directors are coming. Those who make it to Las Vegas will find a revised program, with new sessions such as When War News Breaks, which replaced the When News Breaks panel, and a session on The Technology of War. Attendance was actually tracking ahead of last year, when about 1,200 were on hand. More news about NAB on Page 3.
When the trailer for The Matrix Reloaded hits movie theaters Friday, Access Hollywood will have been there, done that. Access will be running scenes from the trailer throughout this week, touting it as the “worldwide premiere” of the promotional film. The Arena Football League on NBC also has dibs on the TV rights to the trailer, and AFL audiences in stadiums and on the network next Sunday will get to see the whole trailer-that’s right, all 21/2 minutes of it-during the second half of the football action. The Matrix Reloaded, the sequel to the Keanu Reeves kick flick, is scheduled to be released in theaters May 15.
The Cable & Telecommunications Association for Marketing kicks off its CTAM Digital Conference in New Orleans Tuesday. The four-day gathering examines marketing success stories in digital video, pay-per-view, video-on-demand, HDTV and ITV and emphasizes profitable campaign planning and execution.