Syndie Postwar Rebound

Apr 21, 2003  •  Post A Comment

As cable news channel ratings leveled off during the week ending April 6 due to the de-escalation of the war in Iraq, syndicators were the prime beneficiaries.
After two weeks of posting ratings declines due to pre-emptions and audience defections, several syndicated genres experienced rebounds, including weekly hours, first-run rookies and news magazines.
Twentieth Television nabbed four of the top six weekly hours, three of which were up by double digits. The X-Files came in second for the week, rocketing up the charts 30 percent to a 2.6 household average. Tied for third place were the distributor’s runs of The Practice and World’s Wildest Police Videos at a 2.3. The Practice was up 10 percent while Videos increased 15 percent week to week. Right behind, Twentieth’s Buffy the Vampire Slayer was in a three-way tie for fifth place, posting a 2.2 rating, unchanged from the previous week.
Also tied for fifth were MGM’s Stargate SG-1, up 5 percent, and Warner Bros.’ ER, also up 5 percent. Weekly leader Entertainment Tonight jumped 28 percent for the week to a 3.2.
Most of the rookie strips also bloomed as viewing patterns returned to normal. King World’s Dr. Phil rose 7 percent to come within three-tenths of a ratings point of long-time talk show leader Oprah at a 4.6. Buena Vista’s Who Wants to Be a Millionaire ballooned 23 percent to a 3.2 while fellow game-show freshman Pyramid climbed 6 percent to a 1.8.
NBC Enterprises’ The John Walsh Show rose 8 percent to a 1.4, edging Telepictures’ Celebrity Justice at a 1.3, also a jump of 8 percent. Telepictures’ Caroline Rhea rose 14 percent for the week to a 0.8, tying the unchanged Good Day Live from Twentieth.
Among the newsmagazines, Paramount’s Entertainment Tonight rose 2 percent to a 5.2 and King World’s Inside Edition moved up 3 percent to a 3.2. NBC’s Access Hollywood gained 8 percent to 2.7 while Extra was unchanged at a 2.4.