‘Bernie Mac’ Cleared in 35% of Country

Jun 9, 2003  •  Post A Comment

Twentieth Television continued to rack up clearances for upcoming off-net strip “The Bernie Mac Show” with new deals in Miami, St. Louis and San Francisco.
The syndicator has confirmed that the coveted series has landed in Cox-owned KTVU/KICU in San Francisco as well as the Viacom-owned WBFS in Miami and KTVI, a Fox-owned station in St. Louis. Those deals bring clearances for “Bernie Mac” to 35 percent of the country.
Earlier, the syndicator confirmed the anticipated sale of the off-net airings of Fox comedy “Bernie Mac” with clearances covering 30 percent of the country, including the big three of New York, Los Angeles and Chicago. Set for a launch in 2005, the strip has now claimed the Fox stations in the country’s top two markets in the WNYW-TV/WWOR-TV duopoly in New York and KTTV/KCOP-TV in Los Angeles.
Weigel-owned WCIU-TV in Chicago has picked up the series, as have Viacom-owned WPSG-TV in Philadelphia and KTXA-TV in Dallas, Fox-owned WJBK-TV in Detroit, Tribune-owned WBDC-TV in Washington, the Fox-owned Houston duopoly KRIV-TV/KTXH-TV, Sinclair-owned duopoly WBFF-TV/WNUV-TV in Baltimore and Viacom-owned UPN affiliate WNDY-TV in Indianapolis.
“The Bernie Mac Show” has tremendous crossover appeal, which has been quickly recognized by the various stations that bid for the show,” Twentieth Television Executive VP Paul Franklin said. “Stations are also seeing the value of this show to their access lineups.”
In addtion, the distributor has firmed up renewals for a slew of other series including “Divorce Court,” which has now been picked up in 92 percent of the country. Laura Gelles has been named executive producer of the daytime court strip, replacing Jill Blackstone, who had been with the show since its launch. Ms. Gelles formerly served as co-executive producer for the strip.
Additionally, the distributor has brought clearances for “Malcolm in the Middle” to 90 percent for the 2004 season, while off-net hour “Angel” is set with a 95 percent clearance level for a debut this fall. “Buffy the Vampire Slayer” will come back with 97 percent of the country cleared, as will “Cops.” Among first-run strips, “Texas Justice” now has 94 percent of the country and “Good Day Live” is at 87 percent.