Recall Election Lifts Fox News

Oct 13, 2003  •  Post A Comment

Fox News Channel attracted the biggest audience among the cable news networks covering the Oct. 7 California gubernatorial election.
Though news organizations were prepared for a long night of waiting for results, as soon as the polls closed at 8 p.m. (PT) they were able to project that Arnold Schwarzenegger would win.
From 8 p.m. to 9 p.m. Fox News Channel attracted an average of 1.85 million viewers, slightly down from the 2 million viewers it averaged from 5 p.m. to 8 p.m. (PT)-which was prime time on the East Coast-according to data from Nielsen Media Research.
In the hour after the polls closed, CNN averaged 1.28 million viewers. It had averaged 1.062 million viewers during the previous three hours.
MSNBC averaged 563,000 total viewers in the hour following poll closing after averaging 489,000 viewers in the three hours of run-up coverage.
Compared with averages for Sept. 29 through Oct. 6, viewership for the three-hour preliminaries Oct. 7 was up 70 percent for Fox, 44 percent for CNN and 108 percent for MSNBC. Viewership for the following hour was up 158 percent for Fox, 234 percent for CNN and 133 percent for MSNBC.