Biz Briefs: Comcast Realigns Staff to Emphasize Bundling

Jan 16, 2006  •  Post A Comment

Comcast has named David Juliano executive VP of marketing and product development, expanding his area of responsibility to include the cable giant’s video business in addition to the high-speed data and telephony businesses he previously oversaw. The promotion, which was announced last week by CEO Brian Roberts at a Citigroup investor conference in Phoenix, coincides with a corporate realignment designed to put all of the company’s cable products under a single umbrella that reflects Comcast’s emphasis on its product bundle.

In connection with Mr. Juliano’s promotion, Marvin Davis, the company’s senior VP of marketing and sales, will report to Mr. Juliano, who reports to Dave Watson, executive VP of operations. Also getting new job descriptions are Steve Silva, who becomes executive VP of digital development after serving as executive VP of new business development, and Greg Butz, who becomes senior VP of product development.

New TV Guide Format Selling More Copies

Gemstar-TV Guide International reported last week that its redesigned flagship publication TV Guide appears to be showing signs of life, with the first 11 issues of the relaunched brand selling 38 percent more copies in 2005 than a year earlier.

According to the company, the magazine, which was increased in size and now features fewer TV listings, sold an average of 400,000 issues each week on the newsstand since its Oct. 17, 2005, launch, with the Nov. 21, 2005, issue selling 850,000 copies. That issue featured 3-D glasses in connection with a special 3-D episode of NBC’s “Medium.” The improvement is good news for Gemstar, since the publishing operation represents the company’s largest source of revenue and has been on a downward trend for years due to contracting circulation at TV Guide.