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Gameplay HD Plots Course

Oct 19, 2006  •  Post A Comment

Voom’s Gameplay HD is gearing up to announce a series of documentaries as the network fortifies its programming strategy.
The first episode will go behind the scenes of the latest installment of the highly popular online role-playing game, “Guild Wars Nightfall.”
The one-hour documentary will run Oct. 27, the game’s release date. A copy of the documentary will also be packaged with the collector’s edition of the game, helping introduce the network’s brand to gamers.
The move comes as Gameplay, a network in the Voom HD suite, finds itself in a fortuitous branding position. Competition for viewers who also happen to be fans of gaming appears to be getting lighter.
Comcast-funded rival G4 has been moving away from programming tied to video games, acquiring series such as “Arrested Development,” “Star Trek” and “The Man Show” in hopes of becoming a more general-interest young men’s entertainment channel.
Last week, former E! Networks head Ted Harbert was appointed to the newly created position of president and CEO of Comcast Entertainment Group, which includes G4. Mr. Harbert reiterated that G4 is going to continue its generalist course.
This leaves Gameplay HD as the only network strictly devoted to gaming, and in HD to boot.
“We’ve noticed [G4 has] adopted more conventional entertainment programming in many prime-time slots,” said Greg Moyer, general manager of Voom HD Networks, “which is fine for them, but our singular mission here at Gameplay is to stay focused on the gaming experience.”
Gameplay HD has more than 150 hours of original programming. The network is currently making programming plans timed to the November release of the Playstation3 game console, which will be bundled with a Blu-ray HD player.
This article is part of TVWeek.com’s High Definition newsletter, a weekly source of breaking HD news, articles and interviews written by Senior Reporter James Hibberd.

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