While the number of U.S. television households grew 1.3 percent last year, according to the Nielsen Co., the number of minority households grew more rapidly. In setting its television universe estimates for 2008, Nielsen said there are now 112.8 million TV households. Nielsen also released its local market numbers for each minority group. The top 10 markets for each group are presented below. |
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Top 10 Markets Ranked by African American Homes |
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Rank | Designated Market Area | 2007 | 2008 |
1 | New York | 1,259,540 | 1,257,450 |
2 | Atlanta | 597,070 | 634,820 |
3 | Chicago | 598,370 | 599,620 |
4 | Washington, D.C. | 546,800 | 557,930 |
5 | Philadelphia | 524,770 | 527,930 |
6 | Los Angeles | 487,000 | 487,590 |
7 | Detroit | 392,620 | 391,600 |
8 | Houston | 337,550 | 350,360 |
9 | Dallas-Fort Worth | 331,330 | 341,800 |
10 | Miami-Fort Lauderdale | 295,100 | 297,580 |
Source: The Nielsen Co. |
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Top 10 Markets Ranked by Hispanic Homes |
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Rank | Designated Market Area | 2007 | 2008 |
1 | Los Angeles | 1,775,100 | 1,817,270 |
2 | New York | 1,190,410 | 1,207,480 |
3 | Miami-Fort Lauderdale | 625,280 | 635,610 |
4 | Houston | 492,360 | 524,810 |
5 | Chicago | 454,050 | 468,440 |
6 | Dallas-Fort Worth | 431,560 | 458,410 |
7 | San Antonio | 356,930 | 367,650 |
8 | Phoenix | 332,510 | 358,440 |
9 | San Francisco | 340,200 | 352,900 |
10 | Harlingen, Texas | 268,650 | 279,880 |
Source: The Nielsen Co. |
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Top 10 Markets Ranked by Asian Homes |
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Rank | Designated Market Area | 2007 | 2008 |
1 | Los Angeles | 669,390 | 689,240 |
2 | New York | 564,370 | 581,780 |
3 | San Francisco | 482,320 | 500,120 |
4 | Honolulu | 220,330 | 221,550 |
5 | Chicago | 166,080 | 171,060 |
6 | Washington, D.C. | 152,880 | 159,200 |
7 | Seattle-Tacoma | 131,230 | 139,190 |
8 | Sacramento | 122,350 | 129,020 |
9 | Houston | 103,790 | 109,290 |
10 | Philadelphia | 105,130 | 109,080 |
Source: The Nielsen Co. |
Top 10 Markets Ranked by Minority TV Homes
Sep 5, 2007 • Post A Comment
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