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Top 10 Markets Ranked by Minority TV Homes

Sep 5, 2007  •  Post A Comment

While the number of U.S. television households grew 1.3 percent last year, according to the Nielsen Co., the number of minority households grew more rapidly.

In setting its television universe estimates for 2008, Nielsen said there are now 112.8 million TV households.
The number of Hispanic households jumped 4.4 percent to 12.1 million. Asian households increased 3.9 percent to 4.5 million and African American households numbered 13.7 million, up 1.5 percent.

Nielsen also released its local market numbers for each minority group. The top 10 markets for each group are presented below.

 

Top 10 Markets Ranked by African American Homes

Rank Designated Market Area 2007 2008
1 New York 1,259,540 1,257,450
2 Atlanta 597,070 634,820
3 Chicago         598,370 599,620
4 Washington, D.C.      546,800 557,930
5 Philadelphia 524,770 527,930
6 Los Angeles 487,000 487,590
7 Detroit 392,620 391,600
8 Houston          337,550 350,360
9 Dallas-Fort Worth      331,330 341,800
10 Miami-Fort Lauderdale 295,100 297,580

Source: The Nielsen Co.

 

Top 10 Markets Ranked by Hispanic Homes

Rank Designated Market Area 2007 2008
1 Los Angeles 1,775,100 1,817,270
2 New York 1,190,410 1,207,480
3 Miami-Fort Lauderdale 625,280 635,610
4 Houston          492,360 524,810
5 Chicago 454,050 468,440
6 Dallas-Fort Worth      431,560 458,410
7 San Antonio 356,930 367,650
8 Phoenix          332,510 358,440
9 San Francisco 340,200 352,900
10 Harlingen, Texas 268,650 279,880

Source: The Nielsen Co.

 

Top 10 Markets Ranked by Asian Homes

Rank Designated Market Area 2007 2008
1 Los Angeles 669,390 689,240
2 New York 564,370 581,780
3 San Francisco 482,320 500,120
4 Honolulu 220,330 221,550
5 Chicago         166,080 171,060
6 Washington, D.C. 152,880 159,200
7 Seattle-Tacoma 131,230 139,190
8 Sacramento 122,350 129,020
9 Houston 103,790 109,290
10 Philadelphia   105,130 109,080

Source: The Nielsen Co.

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