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Army Reserve a Surprising Advertiser During ‘Tila Tequila’

Oct 11, 2007  •  Post A Comment

Who would advertise on a bisexual dating show?
Would you believe the U.S. Army Reserve? That answer and others came Tuesday night when MTV premiered “A Shot at Love With Tila Tequila.”
There were some predictable sponsors—such as movie studios—who show up in programs with potential to make most advertisers’ black list of shows to avoid because of content.
Video game makers 2K Sports and Sony PlayStation 3 had commercials on “Tequila,” as did studios pushing movies: Sony (“Across the Universe,” “30 Days of Night”), Lionsgate (“Saw IV”), DreamWorks (“The Heartbreak Kid”) and Sony’s Columbia (“We Own the Night”). A film’s DVD release—Paramount’s “Transformers” —also was advertised.
But in a commercial break about halfway through the show—shh, don’t ask, don’t tell—the U.S. Army Reserve marched in. So did Arby’s. The final commercial break contained ads for two products from Chattem: Selsun Blue dandruff shampoo and ACT mouthwash.
In the show, Ms. Tequila, who became famous as a MySpace phenomenon, will try to pick her perfect mate from a group of men and a group of women. Contestants of both sexes got the surprising news that Ms. Tequila was bisexual at the end of the first episode.
The debut of “Tila” drew 1.8 million total viewers and tied with “Newport Harbor” as MTV’s second highest rated series premiere this year, behind “Life of Ryan.”
Numbers like these on MTV are usually high enough to attract myriad marketers to advertise, but we’ll see what “Tila” attracts.

55 Comments

  1. …Are people seriously still watching other peoples’ fake corporate-sponsored lives for entertainment?
    I swear, it never fails to amaze me how people eat up this crap. And since when was Tila Tequila worth paying attention to? I have better things to do than see who a Grade-A Slutty MySpace Attention-Whore ends up spending a miserable life with.

  2. Better things to do like read an article and actually go so far as to comment on that article about the grade-A slutty MySpace attention whore? Seems to me that you’re paying attention and eating up this crap.

  3. I didn’t know who Tila Tequila was and now that I do I don’t think she’s all that (I’m sure I’d change my mind if she were in the same room as me and certainly if she were smiling and looking my way). I only tuned in because my nephew said MTV had a lesbian reality show on and I love reality shows.

  4. You love reality shows?
    May God have mercy on your soul.

  5. Think of it as an SNL parody. Then it all makes sense 🙂

  6. Neal: I love reality shows.
    Moron… People like you have ruined t.v.

  7. There is no such thing as bad publicity.

  8. Just a note, perhaps you are already aware that just because you see an ad during a show does not mean that product was specifically bought ad time for that show. The Army Reserve probably just bought X amount of hours on MTV, and probably did not specify which shows. They could of also bought ad time with the cable provider.

  9. Who gives a flying rats ass anyway? I think it is insulting that the army advertises their shit anyway on just about any channel.. Come on people find something good to complain about.

  10. I dont know how but I got sucked into this show and I hate reality shows… wait what am I saying. I know im not alone in this. All the people what think other people are stupid for watching them need to get over it and just watch a few. You’ll be surprised how much you end up getting sucked in i dont care what you say..

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  14. THERE IS NO FOREGIVENESS WHEN IT COMES TO MY SUN LIFE IN PRISON OR DIE CHOSE OR LOOSE

  15. THERE IS NO FOREGIVENESS WHEN IT COMES TO MY SUN LIFE IN PRISON OR DIE CHOSE OR LOOSE

  16. THERE IS NO FOREGIVENESS WHEN IT COMES TO MY SUN LIFE IN PRISON OR DIE CHOSE OR LOOSE

  17. I didn’t realize God was such a bad speller…..

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