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Litton Syndicating Pair of MTV Series

Oct 28, 2007  •  Post A Comment

As syndicators continue to search cable vaults seeking original programming suitable for syndication, Litton Entertainment has snagged rights to two MTV staples, “Cribs” and “Pimp My Ride.”
The deal follows recent moves by Litton and other syndicators to mine off-cable content for stations looking to air fresh product. Both “Cribs” and “Pimp My Ride” will be made available as a strip and weekend programming for fall 2008. Each series has more than 100 episodes in the can.
“This programming is at the center of popular culture and has become part of the American vernacular,” said Dave Morgan, president and CEO of Litton. “Millions loved these series on MTV, and now this wider theater will bring in millions more viewers who have never been able to see these shows.”
“Cribs” puts a modern twist on the “Lifestyles of the Rich and Famous” concept, taking fans into the homes of celebrities. The episodes showcase the lavish bedrooms, million-dollar pools, Lamborghini and Rolls-Royce collections and diva-sized closets of celebrities such as Pamela Anderson, Shaquille O’Neal, Ludacris and Richard Branson. The series has enjoyed success on MTV since 2000.
“Pimp My Ride,” meanwhile, carries out complete transformations of vehicles in need of an injection of style. Rap superstar and car enthusiast Xzibit and car customization specialist Mad Mike lead the car customization series, which launched on MTV in 2004.
Litton has been active in the off-cable market this year, previously snagging rights to “Storm Stories” from the Weather Channel. In addition, the syndicator acquired relationship dating series “Date My Mom,” which had a strong run on MTV.
These shows have become increasingly popular as stations seek out new content for the airwaves, from “Reno 911!” and “Chappelle’s Show,” which will debut this fall, to “Sex and the City” and “South Park.” Trifecta Entertainment grabbed syndication rights to MTV’s “Punk’d” this year as well. The shows offer stations a pre-branded series with built-in demos.
“The trend of going and looking for specific programming opportunities on cable is inevitable given the amount of original product being produced across the cable spectrum,” said Bill Carroll, VP and director of programming for Katz Media. “We are likely still at the beginning of an ongoing trend.”

33 Comments

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