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Chart: Online Retail Destinations on Black Friday

Nov 28, 2007  •  Post A Comment

Shopping was the talk of the Internet on Black Friday, the day after Thanksgiving that marks the beginning of the Christmas gift-buying season. According to Nielsen Online, traffic to Internet shopping sites grew 10%, registering 21.2 million unique visitors. Consumers discussed what to buy and where, and speculated about how crowded stores would be. A big online topic was the deals being offered by retailers to get shoppers in the door as soon as possible.
“Consumers were clearly inspired by this year’s shopping incentives, particularly in relation to consumer electronics,” said Kate Niederhoffer, director of research methodology at Nielsen Online. “Naturally, discounts, deals and specials characterize Black Friday discussion, but one of the more interesting aspects of the overall discussion was a detailed conversation on plans to purchase specific electronic products and brands, such as plasma TVs and Nintendo Wiis.”
The following chart shows the top retail destination sites on Black Friday, and the growth from the previous week.

(U.S. in-home only, in thousands)

  Nov. 16 Nov. 23 % Growth
InterActiveCorp 5,191 5,316 2%
Amazon          3,317 5,100

54%

Wal-Mart Stores 1,391 3,599 159%
Target Corp. 1,168 2,766 137%
Best Buy 479 1,877 292%
Circuit City Stores 462 1,649 257%
Sears Holdings         502 1,562 211%
Apple Computer 643 1,359 111%
Dell Inc. 978 1,263 29%
JCPenney 507 1,137 124%

Source: Nielsen Online, NetView

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