NASCAR Digital Entertainment has teamed up with Creative Artists Entertainment Group to launch the reality television series “NASCAR: Serving It Up” into syndication. The weekly series is set to launch in September.
The series’ premise has an aspiring group of chefs competing at local NASCAR events for fame and prizes. The show will consist of 40 half-hour episodes, showcasing chefs preparing a specific recipe during a NASCAR event. From 35 winners over 35 episodes, nine semi-finalists will be chosen to face off, ultimately producing two finalists.
“We feel this new show has amazing potential and we’re delighted to work with a company with NASCAR’s reputation,” said Chris Lancey, CEO of Creative Artists. “Not only are we working with a sport that has earned a fan base 75 million strong, but we’re actually getting to reward some of those loyal fans by featuring them on the show.”
NASCAR also has a syndication deal with Litton Entertainment for weekly series “NASCAR Angels.”
“While NASCAR is not new to reality television, we are excited to get involved with a project that will highlight a different side of NASCAR and offer an opportunity for both NASCAR fans and the non-fan alike to get involved in the sport,” said Sarah Nettinga, NASCAR’s managing director for film, television and entertainment. “Each week will bring viewers an incredible sampling of the broad cooking talent available across America and give everyone a chance to step into the spotlight to demonstrate their unique culinary talents.”
NASCAR Serves Up Cooking Show
Nov 14, 2007 • Post A Comment