Logo

CBS Outernet Extends Reach to Grocery Stores, Auto Dealerships

Jan 17, 2008  •  Post A Comment

CBS made two deals to expand its out-of-home advertising business into more stores and into auto dealerships.
The deals come one day after NBC touted its NBC Everywhere place-based digital video capabilities to ad buyers and discussed new partnerships aimed at reaching college students and fitness club members.
CBS Outernet said it was combining its grocery in-store network with Ripple, which operates an interactive network of screens in community gathering places and specialty retailers. Combined, CBS Outernet and Ripple reach 100 million viewers each month, the companies said.
The network will offer content from CBS, the New York Times, E! Entertainment and Yahoo.
“Partnering with Ripple gives our national advertising partners the capacity to reach highly desirable audiences on a very local level,” said Virginia Cargill, CEO of CBS Outernet.
CBS Outernet also made a deal to provide the Automotive Broadcasting Network with programming that will appear in auto dealerships during business hours. Included are clips from “The Late, Late Show With Craig Ferguson,” “Entertainment Tonight” and news content from “60 Minutes” and “The Early Show.”
ABN is producing automotive-oriented shorts for its car shopping audience.
“The CBS viewing experience is the perfect basis for ABN’s unique business proposition because we are supplying rich content that is sure to engage the dealership visitor,” said George Schweitzer, president, CBS Marketing. “In turn, ABN is providing an excellent new outlet for CBS video programming and expanding our reach in an area we consider significant, the fast-growing digital ‘out-of-home’ media category.”

17 Comments

  1. Thank you for a great post

  2. Sorry for the huge review, but I’m really loving the nfl, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  3. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  4. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  5. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  6. important post , really good view on the subject and very well written, this certainly has put a spin on my day, numerous thanks from the USA and sustain up the good work

  7. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  8. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  9. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  10. Hi buddy, your blog’s design is simple and clean and i like it. Your blog posts are superb. Please keep them coming. Greets!!!

  11. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  12. Thanks for sharing such useful information.

  13. Good day. First of all – interesting blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is real truth. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for taking your time to write intresting artciles and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  14. Hey, really enjoyed this post! Shed light on a few things I didn’t understand. Thank you.

  15. Hey, really enjoyed this post! Shed light on a few things I didn’t understand. Thank you.

  16. I love the writing relevancy of your site and it does a attractive decent work of presenting the info.

  17. Thank you for posting th is, it was really helpful and showed me tons

Leave a Reply to Spanish Language Immersion Cancel Reply

Email (will not be published)