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ABC TV Ups Daniello to Senior VP

Apr 23, 2008  •  Post A Comment

ABC Television has promoted Jerry Daniello to senior vice president of integrated marketing and promotion.
Mr. Daniello most recently was VP of integrated marketing and promotion; he joined the department in 2000 as a manager. Before ABC, he was a senior account executive for DraftWorldwide and worked in various positions in event marketing and publicity.
In his new role, he succeeds Dan Longest, who was recently promoted to senior vice president of Disney/ABC Unlimited, the cross-platform sales unit of the Walt Disney Co.
“Jerry has created many incredible value-added promotions for ABC’s clients over the years,” said Mike Shaw, president of sales and marketing at the network. “This promotion recognizes his many contributions to our integrated marketing efforts.”

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