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Baseball’s Opening Night Scores Home Run for ESPN

Apr 1, 2008  •  Post A Comment

Major League Baseball’s Opening Night game, with the Washington Nationals hosting the Atlanta Braves in their new stadium, scored record numbers for ESPN.
The game drew a national 2.8 household cable rating, with 3.6 million viewers in 2.7 million households, representing a 7% increase from last year’s season opener.
The telecast ranks as the most watched season opener since 1994 among men 18 to 54.
The game also was the most-watched regular-season game since 1988 that didn’t feature reliable draws the Boston Red Sox, the New York Yankees or the New York Mets, and it ranked first among all ESPN programming for Sunday.

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