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Nielsen, IMS Launch Marketing Analysis Software

May 28, 2008  •  Post A Comment

The Nielsen Co. and Interactive Market Systems will launch IMS Clear DecisionsT, a software platform that provides media buyers and sellers with media analyses and marketing data in a few keystrokes.
The software mines data to pinpoint markets, channels and groups, allowing advertising agencies, media companies and marketers to target their advertising campaigns with greater accuracy and return-on-investment results.
“For software users, the new platform means being able to spend more time interpreting the data and less time generating the numbers,” IMS General Manager Paul Baynton said. “This helps our users gain greater value from the surveys they buy and helps them cope with the increasing amount of data available.”
Nielsen and IMS invested $3.5 million in the development of Clear DecisionsT, which is based on the newest Microsoft.net technology, ensuring its relevancy for more than 16,000 users worldwide even as technology evolves. Users are able to customize the interface design with different report formats, templates and presentation-ready charts.
The software also will integrate more media analysis tools on a rolling basis beyond IMS’ Cross TabT tool, which the platform launched earlier this month.

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