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TV One Adding HD Simulcast Channel

May 19, 2008  •  Post A Comment

TV One will launch a 24-hour high-definition simulcast channel in the fourth quarter of 2008.
The channel, which airs entertainment and lifestyle programming aimed at African American adults, has begun producing its original lineup in high definition and acquiring new HD programming for the year-end simulcast.
“High-definition programming is important to our distributors and our audience, and we have long known we would launch an HD offering, but only after making sure our primary channel was well received and on firm footing,” said Johnathan Rodgers, president of TV One, in a statement Monday. “TV One’s initial success has assured us—and we believe our distributors as well—that we can provide a first-rate HD channel, and we expect this offering to be available to distributors and consumers before the end of fourth quarter 2008.”
The network, launched in 2004, serves 43.4 million households, according to a recent Nielsen estimate.

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