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Cookie Jar, DIC Entertainment Agree to Merge

Jun 20, 2008  •  Post A Comment

Cookie Jar Group and DIC Entertainment have reached a definitive agreement to merge, creating a children’s entertainment and education giant.
Cookie Jar will pay approximately $31.5 million for all issued and outstanding equity in DIC, keeping the company as a subsidiary of Cookie Jar.
The merged venture, which combines Cookie Jar’s experience in the production and distribution of TV programming with DIC’s merchandising and licensing relationships, will form a fully-integrated global brand management company.
The merger will also create one of the world’s largest independent children’s entertainment and education companies with a library of nearly 6,000 half-hours programs. In addition, Cookie Jar will obtain the merchandising and licensing rights to brands such as American Greetings’ Strawberry Shortcake, Wal-Mart’s Mommy & Me product line and Inspector Gadget.
‘‘Our combined company will be a powerhouse in children’s brands, with global reach through television, DVD, online, books, music and consumer products. We will be a more valuable partner for broadcasters, licensors and retailers with our expanded library, broad market reach, and unmatched capabilities in taking a property from creation to global broadcast, licensing, retail and promotions,” Cookie Jar President and COO Toper Taylor said in a statement.
(Editor: Baumann)

17 Comments

  1. Hmm . . . interesting merger. Considering DiC’s KEWLopolis lineup on CBS and DiC’s ownership in the KidsCo joint venture along with NBCU and Corus, Cookie Jar has pretty much bought a reemerging giant in the animation industry.

  2. I’m absolutely sad.
    Now Dic Entertainment’s website dosen’t work,and with this merger, Dic Entertainment, was died(I think so) for Andy Heyward and cokie jar enterprises’ owners’ Fault.
    I hope, this merge i’ll not be perpetually.
    I will not forgive this, and either Mr Heyward.
    Now this merger is and will be For Baad.
    I wlli miss the independent Dic Enterprises.

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