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CBS, Disney Channel to Stream Shows via Netflix

Sep 23, 2008  •  Post A Comment

CBS and Walt Disney Co.’s Disney Channel have inked agreements with Netflix that allow shows such as “NCIS” and “Hannah Montana” to be streamed from the Web site of the movie rental provider.
Disney Channel will make available about 500 episodes, including series such as “Wizards of Waverly Place” and “The Suite Life on Deck,” to Netflix subscribers. About 350 episodes from CBS, including “Numb3rs” and the “CSI” franchise, may also be streamed, said Netflix, the largest U.S. movie rental service via mail, in a statement today.
The titles will add “meaningfully” to Netflix’s streaming inventory of 12,000 titles, the company said. Netflix has been trying to build on its 8.4 million-subscriber base by adding streaming services.
This month, LG Electronics started selling a Blu-ray disc player that instantly links with Netflix’s streaming service. In July, Netflix expanded its partnership with Microsoft that allows customers to stream Netflix’s movies and TV shows through Microsoft’s Xbox 360 videogame console.
“We are thrilled to enter into these relationships with CBS and Disney Channel and build upon their innovative distribution strategies,” said Robert Kyncl, vice president of content acquisition for Netflix.
In May, Netflix introduced a set-top box allowing customers to stream from an inventory of about 10% of its 100,000 titles. Later that month, Netflix Chief Executive Officer Reed Hastings said products such as Netflix Player by Roku, which had to be back-ordered within three weeks of its introduction, would double the company’s subscriber base within a decade.

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