Logo

Convention Speeches May Define Parties’ TV Ad Strategies

Sep 7, 2008  •  Post A Comment

The Republican and Democratic national political conventions may foreshadow the two parties’ approach to television advertising in the eight weeks running up to the election.
For the GOP, it’s likely to be about the candidates. The Democrats are more likely to advertise their policy positions.
Political consultants last week suggested it won’t take long to see those messages translate into competing ads from each party. They expected those spots to break over the weekend following the Republican gathering.
Those messages are expected to carry over into ads for Senate and Congress races, which are expected to roll out starting this week.
In her speech at the Republican National Convention, VP nominee Sarah Palin set out the palette the party will use to paint its Democratic rivals.
Gov. Palin’s speech seemed to echo McCain campaign manager Rick Davis’ comments to the Washington Post. Mr. Davis said, “This election is not about issues. This election is about a composite view of what people take away from these candidates.”
Ms. Palin mentioned some of Mr. Obama’s stances, but much of the speech attacked Mr. Obama’s background and his qualification for office. She used her own background as a comparison, characterizing herself as a hockey mom from a small town.
“I guess a small-town mayor is sort of like a ‘community organizer,’ except that you have actual responsibilities,” she said in a slap at Mr. Obama’s background as a political operative.
“I might add that in small towns, we don’t quite know what to make of a candidate who lavishes praise on working people when they are listening, and then talks about how bitterly they cling to their religion and guns when those people aren’t listening,” she said in a second slight.
Those tactics came a week after Mr. Obama and his VP pick, Sen. Joe Biden, used their Denver convention to lay out major policy differences with Sen. McCain on issues like the economy, health care and taxation.
Taking a broader tack, Sen. Biden said in his nomination acceptance speech, “The choice in this election is clear. These times require more than a good soldier; they require a wise leader, a leader who can deliver change—the change everybody knows we need.”
“The issue now is whether a man who has spent 26 years in Washington and who offers the same economic policies as George Bush can convince America that he is the change we need,” Steve McMahon, a principal at Democratic consultancy Issues & Images, said of Sen. McCain. “That has been John McCain’s challenge from the beginning, and no matter how well Gov. Palin performs in this campaign, that is the challenge that remains.”

42 Comments

  1. Thanks for your visiting this http://www.hello-free.com/freebies online Free WebSite.

  2. Thanks for your visiting this http://www.hello-free.com/freebies online Free WebSite.

  3. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  4. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  5. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  6. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  7. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  8. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  9. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  10. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  11. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up 🙂

  12. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  13. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  14. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  15. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  16. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  17. Mont Blanc Pens – 30% OFF! Get Free Shipping on most orders. Own a high quality Mont Blanc pen today.

  18. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  19. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  20. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  21. Hey i dropped in to learn about this topic thanks alot. will put this website into my favorites.

  22. High quality info here! Keep up the great work. I love the feelings being expressed.

  23. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  24. Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  25. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  26. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  27. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  28. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  29. High quality info here! Keep up the great work. I love the feelings being expressed.

  30. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  31. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

  32. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  33. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  34. Amazing freakin blog here. I almost cried while reading it!

  35. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  36. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  37. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  38. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  39. Your site is awesome I do think you need to translate it to other languages.

  40. I am joyful to locate so many practical information at this point in the article, we need increase further strategies inside this regard, thanks for sharing

  41. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  42. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

Leave a Reply to Web Design Phoenix Cancel Reply

Email (will not be published)