A&E Network has enlisted State Farm as an on-air sponsor for its new real-life series “Jacked: Auto Theft Task Force.”
A&E will produce in-episode bumpers and customized vignettes, featuring a State Farm agent discussing vehicle safety tips and driving tune-in. The spots will air during the series’ 13-episode run.
“State Farm was the perfect fit for a partner on this series. ‘Jacked’ offers our viewers an inside look at the real-life dramatic pursuits of auto-related crimes, while our partner provides valuable take-away advice to the consumer, all in a seamless package,” Peter Olsen, senior VP of ad sales for A&E, said in a statement.
State Farm Gets ‘Jacked’ for A&E
Sep 15, 2008 • Post A Comment
Smart move on State Farm’s behalf
Glad to see they do more than buy sports on TV
Perfect marriage of brand and programming
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