Digital entertainment firm DECA inked a deal with YouTube comedy team Smosh to become the exclusive business and production partner behind the pair of young comedians.
Under the agreement, DECA will provide financing, ad sales, marketing, distribution and other business operations for Smosh. The goal of the partnership is to find major brands to sponsor Smosh’s videos that reach a young, teen-centric online audience.
Smosh, a comedy channel on YouTube created by Anthony Padilla and Ian Hecox, is the third-most-popular channel of all time on the video site, with its creations receiving more than 9 million streams per month.