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Outdoor Channel Buys Sports Company Winnercomm

Jan 12, 2009  •  Post A Comment

Outdoor Channel Holdings has acquired Winnercomm Inc.
Winnercomm is an independent sports production, program development, marketing services and sales representation company. The company supplies more than 1,000 hours of programming to 14 national TV networks, in addition to providing corporate design, interactive design, marketing and sports sales services.
Winnercomm’s programs include ESPN’s “Driven to Hunt” and “The World’s Greatest Fishing Show.”
“The acquisition of Winnercomm offers multiple benefits for Outdoor Channel,” Roger L. Werner, president and CEO of Outdoor Channel, said in a statement. “We will strengthen our ability to develop compelling outdoor content in an efficient manner, gain access to additional sponsorship sales capabilities and add a rapidly growing asset in the Skycam and Cablecam systems. Outdoor Channel and Winnercomm have a history of successful collaboration on-air and on the Web. We look forward to capitalizing on Winnercomm’s extensive capabilities as we build upon our category leadership position across multiple distribution platforms.”
Details of the acquisition were not disclosed.

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