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Video: Online Video and Its Effect on TV

Jan 20, 2009  •  Post A Comment

Does online video viewing help or hurt old-fashioned TV? Recent research from Starz and One Touch Intelligence suggest the Web is less of a threat than previously thought. But the New Media Minute asks if that’s a smart assumption to make. This edition also covers a new effort by NBC to hire local video bloggers to produce online reports for its owned stations, a move that could help attract a younger demographic. For all the details, check out this week’s episode.

31 Comments

  1. Great NMM, Daisy. Love you on TWIM as well. Keep em coming.

  2. When a national broadcast network, such as NBC, hires local video bloggers for local news content, they are following the leadership of the independent stations who have already eliminated their traditional local news production, or reduced it to a size that they can drown in a bath tub. In the San Francisco metropolitan area, we have already seen the independent in Santa Rosa eliminate their traditional local news staffs. In both radio and television, CNN and Fox news syndicate national news when the locals run out of local advertisers.
    At NewTeeVee Pier Screenings in 2007, a local news producer (who has asked not to be identified by name) from a national broadcaster told the crowd that the grass was not greener on her side. For example, when she had to cover a news story in the east bay, her bridge toll, gasoline, and Big Mac dinner expenses were rejected (the finance office criticized her for needlessly “super-sizing”). At one “Future of Television” edition of Chef-by-Night, a local venture capitalist dinner discussion group, an evening TV magazine producer forecast the long-term national decline of professional quality production budgets in that silo.
    Please forgive my skepticism about how innovative the networks will get with their local distributors, but it smells more like a cost-cutting maneuver than an aperture for local content creators. Still, it seems as though it may be worth investigating, if only to get a better picture of where this movement might be headed.
    Even if I don’t fit their highly-refined profile, I’d like to run down any references that you might offer for that NBC vlogger recruitment program.
    http://richreader.blogspot.com/

  3. Snuck into the Harvard Club in NYC the other night for a bird’s eye view of the annual Committee of Concerned Journalists dinner. Tom Brokaw hosted an all star panel of editors from top news publications. They were in crisis mode. Their chief complaint was the ascendence of “what’s new over what’s important.” A writer for Slate, sitting next me, complained that the speed of the online blogging world is making everyone crazy. For her own sanity, she has turned to writing books and turns off her wireless modem for most of the day. Strange times in news, indeed!

  4. Greetings America:Due to union control TV is fun to watch at Christmas time especially Mass media hypnotizing children into the Christian birth and replacing it with comercialism money spending needlessly because someone`s 5th grader cant afford some of the costly tools mostly needed today to try to keep up to the super intelligent youth who do know the questions that most adults don`t know either.
    The re-birth of Christian belief happens every day not just on DECEMBER 25th and that is what Christmas is supposed to mean,remember Christ every day.
    CHRIST-MAS>>>>MAS is the problem that seems to be the problem to understand.MAS is the short form for MASTER>>>CHRIST MASTER.
    How old is the word Christmas? Was it mistakenly written or created on purpose for what visualists had in mind for what it has turned out to be now?
    Now who promotes healthy truth?
    How much does media charge for the purchase of a TV as a royalty to promote Hollywood affects to be believed?
    A one sided view is not a healthy approach to economic survival if only lies are broadcasted and if you feel this is a lie then why is economics in such a condition with so much wealthy people per capita in the United States than else where?
    If the truth is trying to be told elsewhere,maybe>Just maybe,they are trying to help the economy grow and not decline.Is there a problem with that?

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