DISNEY TO ACQUIRE LUCASFILM LTD. Global leader in high-quality family entertainment agrees to acquire world-renowned Lucasfilm Ltd, including legendary STAR WARS franchise. Acquisition continues Disney’s strategic focus on creating and monetizing the world’s best branded content, innovative technology and global…
Press release from G4, Oct. 26, 2012: “Attack of the Show!” and “X-Play” are the longest-running and defining series for G4 through its first decade. With the shows ending production at the end of 2012, G4 is getting set to…
By Brian SteinbergAdvertising Age The friendly family that has made ABC’s "Modern Family" so successful could soon fall prey to rampaging hordes of flesh-eating zombies. The cost of ad packages for the third season of AMC’s "The Walking Dead" —…
ABC ANNOUNCES NOVEMBER SWEEPS PROGRAMMING (October 24, 2012) The ABC Television Network announces highlights of its upcoming November sweeps programming, including special episodes of some of television’s biggest hit series, ABC News’ “All Access Nashville with Katie Couric,” “The 46th…
By Brian SteinbergAdvertising Age Football has tackled Fox’s falling "Idol." For at least five years, "American Idol" has been TV’s costliest show for advertisers, according to Advertising Age’s annual survey. But the price of a 30-second spot in Fox’s singing…
By Cotton DeloAdvertising Age Contrary to prognostications about TV dying a slow death as tweens and younger children become hypnotized by YouTube, a new study suggests that consumers’ devotion to TV programming remains strong — even though more of them…
Press release from TNT, Oct. 17, 2012: TNT has greenlit a new series from executive producers Frank Darabont (The Walking Dead, The Shawshank Redemption), Michael De Luca (The Social Network, Moneyball) and Elliot Webb (Tall Time Tales). TNT has ordered…
By Natalie Zmuda and Brian SteinbergAdvertising Age Target and Neiman Marcus made headlines last summer when the pair announced they would collaborate on a holiday collection. Now, they’re hoping to repeat the accomplishment with an exclusive sponsorship of the Nov….
By Brian SteinbergAdvertising Age Blink while watching suburban-themed sitcom "Suburgatory" on ABC Wednesday night and you might just miss it: Kooky character Sheila Shay will burst out from the show’s confines and jump right into a commercial for Lowe’s. It’s…
In the October NewsPro we also salute Environmental Journalists as drought and destruction sweep the country. Please click here to go to the entire issue.