Press release from 20th Television and WiOffer, April 22, 2015:
20th Television, a division of 20th Century Fox Television, announces a partnership with WiOffer, a New York based cross-platform mobile company, to deliver television advertisers 2nd Screen engagement experiences. WiO’s mobile app features voice recognition, text and ACR (Audio Content Recognition) technologies; allowing viewers to easily interact with advertiser brands to receive offers and additional information. The announcement was made today by Michael Teicher, Executive Vice President, Media Sales of 20th Television and Andrew S. Pakula, CEO, WiOffer, LLC.
In regards to the announcement, Michael Teicher, EVP Media Sales for 20th Television stated, “As 2nd Screen advertising campaigns continue to gain momentum, we are thrilled to partner with WiO. The immediate engagement tool allows us to offer another opportunity to advertisers this upfront season that goes above and beyond the usual media transaction.”
WiO is not a typical 2nd Screen social, music or rewards platform. WiO is a mobile portal designed for the fast paced mobile user seeking immediate access to offers, savings and information anytime, anywhere from national or hyper-local brands. Setting WiO apart in the 2nd Screen space is their ‘WiO Voice Search’, which allows users to simply speak the keyword displayed on a commercial in order to immediately receive an offer.
20th Television will promote WiO across their programs using promotional spots to educate audiences and drive adoption; leading to increased downloads and higher engagement with advertisers.
Andrew S. Pakula, WiOffer founder and CEO added, “We are extremely excited about our relationship with 20th Television. 20th Television’s commitment to create education and adoption of the WiO platform across their programs provides the validity television advertisers need to create meaningful engagement experiences with TV viewers.”
Mr. Pakula adds, “We’ve designed WiO for ease of use for both the advertiser and consumer in mind. As such, the response to consumer actions is immediate.”
For advertisers, WiO attracts a high quality audience where the consumer initiates the response. WiO provides the advertiser with a dedicated result ‘Action Page’ for an immersive experience with the consumer based on desired actions. Campaigns can be set-up quickly with accountability on a national, regional or geographical basis without costly creative requirements or technical integration. WiO also features detailed real-time reporting to gauge effectiveness.
For the consumer, WiO is a simple to use. Consumers decide how they wish to engage with brands as their offers are saved on the ‘My WiO’ area of the WiO app for future access. Consumers can also socialize their favorite offers to family and friends. The WiO app features Daily, Local, Game & App and Web Search channels for further offer discovery. There is no need to register their device with a cable provider; meaning the WiO app can be used outside the home with no drain on the device’s battery or consumption of valuable data.