Online video content company Break Media plans to launch its newest Web property targeting the young male audience today, with NBC on board as the first advertiser for ScreenJunkies.com.
The site will feature breaking news, previews, reviews and recaps of TV shows and movies for men. NBC is sponsoring ScreenJunkies.com to promote its new show “Knight Rider.”
With the new site, Break now reaches more than 60 million men worldwide each month.