Targeting B2B TV Ads Pays Off
Jul 8, 2007
Research Helps Regional Campaign Reach Desired ‘Influencer’ Audience
Jul 8, 2007
Research Helps Regional Campaign Reach Desired ‘Influencer’ Audience
Jun 17, 2007
Successful Plan Must Include Wide Reach of Mass Media Plus New Players
Jun 4, 2007
Triangulation Links TV, Web Promos to Increase Viewer Ad Retention
Apr 30, 2007
Raycom Media’s Cleveland Combo Enjoys the Benefits of Cross-Selling
Apr 23, 2007
Lincoln Uses Both Web Site, TV Ads to Reach Aspirational Consumers
Apr 9, 2007
Online Experience Must Be Integrated Into Advertiser’s Overall Message
Mar 26, 2007
Changing Purchasing Patterns Should Encourage Innovation at Upfronts
Mar 12, 2007
Trio of TV Ad Campaigns Succeeds in Wooing Different Target Audiences