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Search Results For :armbruster

Too Soon to Give Up on Old Media

Jun 17, 2007

Successful Plan Must Include Wide Reach of Mass Media Plus New Players

Internet Contributes to TV Use

Jun 4, 2007

Triangulation Links TV, Web Promos to Increase Viewer Ad Retention

Making Advertising Really Pay

May 21, 2007

Ad Plan Must Keep Pace With Changing Media Choices, Tech

MaximizingMultimedia Platform Campaigns

Apr 30, 2007

Raycom Media’s Cleveland Combo Enjoys the Benefits of Cross-Selling

Reaching ‘Higher’ in Car Market

Apr 23, 2007

Lincoln Uses Both Web Site, TV Ads to Reach Aspirational Consumers

Treat Web Site as Client’s Front Door

Apr 9, 2007

Online Experience Must Be Integrated Into Advertiser’s Overall Message

Getting Into Consumers’ Heads, Habits

Mar 26, 2007

Changing Purchasing Patterns Should Encourage Innovation at Upfronts

Geico Takes Varied Roads to Customers

Mar 12, 2007

Trio of TV Ad Campaigns Succeeds in Wooing Different Target Audiences

Commercials Aren’t Going Anywhere

Feb 26, 2007

DVR Is Just Latest Advance Seen as Setback

Understanding the Options in Local TV

Feb 12, 2007

Broadcast and Cable are Very Different Animals