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Search Results For :armbruster

Stoking Sales in a Down Market

Jan 29, 2007

More Local TV Spots and Web Links Can Be Keys to Increasing Business

How to Fix a Broken Television Campaign

Jan 15, 2007

Monitoring the Operational Systems Can Solve Many Common Problems

New Patterns Call for New Measures

Jan 1, 2007

Metrics Should Reflect the Web’s Influence on Shopping

Capture Customers With Triangulation

Dec 11, 2006

Combine TV Spots With Station and Company Web Sites for Added Punch

Radio Offers Lessons in TV Measurement

Nov 27, 2006

Consultant Sees Benefits in Encoding TV Programs for PPM Data

The Advertising Duck That Roared

Nov 6, 2006

Brilliant TV Campaign Burnishes Aflac’s Brand Thanks to Positive Connections for Consumers

Stars Might Shine for You … or Fall Fast

Oct 23, 2006

Before Hiring a Celebrity Spokesperson, Weigh the Benefits Against Drawbacks

Boost Your Brand Value: Build Worth

Oct 9, 2006

Create a Unique Subcategory of a Client’s Line of Business, Then Dominate It First

Add Hispanics Into Your Ad Mix

Sep 25, 2006

Spanish-Language Subsets Segmented but Viewers Possess Predictable Values

UPS Really Delivers on Its Message

Sep 11, 2006

The ‘Brown’ Campaign Exemplifies Congruency in Television Advertising