Understanding the Options in Local TV
Feb 12, 2007
Broadcast and Cable are Very Different Animals
Search Results For :armbruster
Stoking Sales in a Down Market
Jan 29, 2007
More Local TV Spots and Web Links Can Be Keys to Increasing Business
How to Fix a Broken Television Campaign
Jan 15, 2007
Monitoring the Operational Systems Can Solve Many Common Problems
New Patterns Call for New Measures
Jan 1, 2007
Metrics Should Reflect the Web’s Influence on Shopping
Capture Customers With Triangulation
Dec 11, 2006
Combine TV Spots With Station and Company Web Sites for Added Punch
Radio Offers Lessons in TV Measurement
Nov 27, 2006
Consultant Sees Benefits in Encoding TV Programs for PPM Data
The Advertising Duck That Roared
Nov 6, 2006
Brilliant TV Campaign Burnishes Aflac’s Brand Thanks to Positive Connections for Consumers
Stars Might Shine for You … or Fall Fast
Oct 23, 2006
Before Hiring a Celebrity Spokesperson, Weigh the Benefits Against Drawbacks
Boost Your Brand Value: Build Worth
Oct 9, 2006
Create a Unique Subcategory of a Client’s Line of Business, Then Dominate It First
Add Hispanics Into Your Ad Mix
Sep 25, 2006
Spanish-Language Subsets Segmented but Viewers Possess Predictable Values