The owner of the "Saturday Night Live" archive, Broadway Video, has made a deal to sell exclusive rights for shows from 1975 through 2012 to Yahoo, reports The New York Times.

That means that when the deal starts in September, the archive will be removed from Hulu and NBC.com and shown on Yahoo instead, the story says. However, Hulu will continue to stream clips and full episodes from the current TV season, something that Yahoo will also be able to do.

"The deal between Broadway Video and Yahoo highlights the jockeying among companies that want to have a library of online videos to call their own. A dizzying number of online video producers are pitching their programs to advertisers this month, ahead of the traditional television upfront sessions in May," the article points out.

Yahoo Vice President Erin McPherson, who oversees the company’s video business, said the deal wasn’t designed to allow it to compete with Hulu or Netflix.

We "see this as a step toward adding scale and breadth to the great content we are already offering users," she said.

Details weren’t disclosed, but the library has cost as much as $10 million per year in the past, the piece adds.