The music streaming service Spotify has hired the former president of entertainment at the CW, Dawn Ostroff, to be its new chief content officer, reports Variety.
“Ostroff, who was previously president of entertainment at Conde Nast, will be based at Spotify’s New York office and will lead all aspects of its content partnerships across music, audio and video,” Variety reports.
The report adds: “Spotify’s previous chief content officer, Stefan Blom, came from a music-industry and telco background and left the company in January after a largely unsuccessful move into video, which was announced as a growth area with great fanfare when former VH1 chief Tom Calderone joined as Spotify’s head of content partnerships in March 2016. Calderone left just 15 months later after [Spotify’s] original video shows, including the Russell Simmons-produced ‘Traffic Jams,’ failed to catch on.”
Ostroff was with the CW from 2006, when the network started, until 2011.