During the recently completed 2017-2018 television season, the largest share of advertising revenue among media companies was brought in by NBCUniversal, MediaPost reports.
“In terms of entertainment programming across all its networks, NBCU holds 17.3% of the ad revenue market share for the period from October through the end of May, according to Standard Media Index’s AccuTV service,” MediaPost reports. “Discovery Inc. — which includes Scripps Networks, acquired earlier this year — is at a a 14.6% share, with Viacom at 13.8%; Walt Disney at 9.6%; WarnerMedia (formerly Time Warner) at 9.4%; and CBS at 9.2%.”
NBCU also ranked No. 1 among news programming platforms with a 33.8% market share, followed by Twenty-First Century Fox at 19.1%; WarnerMedia, 16.2%; Walt Disney, 14.3%; CBS, 8.8%; and Univision, 5.3%.
Fueled by the Super Bowl and Winter Olympics, NBCU also ranked No. 1 in sports programming with a 28.5% market share, vs. 17% a year ago. Walt Disney, which includes ESPN, followed with 25.7%, then 21st Century Fox at 16.7%; CBS, 15.1%; and WarnerMedia at 9.4%.