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Variety, TVWeek

Third Hour of ABC’s ‘Good Morning America’ Has a New Name

Jan 28, 2019  •  Post A Comment

The third hour of “Good Morning America” is no longer “Good Morning America,” with ABC opting to change the name to “Strahan & Sara.” The hour is hosted by Michael Strahan and Sara Haines.

Variety reports that the show also has a new set and new logo.

“ABC News, which oversees ‘GMA,’ launched the 1 p.m. program on the fly in September, betting that the duo could extend the network’s morning juggernaut to the afternoon, creating new opportunities for advertisers and affiliates in the process,” Variety reports, noting that “Good Morning America” reportedly took in more than $350 million in ad revenue in 2017, based on Kantar Media data.

“Media buyers see the program as something akin to the fourth hour of NBC’s ‘Today’ show, which is better known as ‘Kathie Lee and Hoda,’ reflecting the names of its hosts Kathie Lee Gifford and Hoda Kotb,” Variety notes, adding: “Gifford is slated to step down from that program in April and Jenna Bush Hager is seen as a leading candidate to succeed her.”

 

5 Comments

  1. I would prefer to watch soaps Any Day!!! If it’s an option turn to Days of Our Lives at the same time- you won’t be disappointed!

  2. They got rid of the “Chew” and “One Life to Live” for this? Also don’t get the retro graphics, makes no sense.

  3. I am very upset and offended at Strahans comment along with his interview with Snoop dog. He said he had Good News and Bad News, the Good being that the Hard Rock Café will be selling his Tee Shirts and the Bad News is Snoop is a White Guy! That is Racist!! What does he thing is so bad if he was White. Racist goes both ways people. Some have lost their jobs for much less! I’m MAD
    I say Strahan is Racist! Proof me wrong

  4. On GMA everyone is dressed but, but on Michael and Sara’s, why does Sara wear ripped jeans. I am not picking on her but it doesn’t look good for anyone to watch ans wonder why?

  5. I was under the impression that this was Stratham and Sara show why has a third person been added. It appears like Michael is trying to get rid of Sara.

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