A new group has quickly developed such a rabid following that the mania surrounding the band is drawing comparisons to the Beatlemania of the 1960s.
In a story running under the headline “BTS! We haven’t seen boy-band fandom like this since the Beatles,” CNN reports that the Korean boy band BTS is “taking over the world.”
“Their new album, ‘Map of the Soul: Persona,’ out today, is expected to demolish international sales charts,” CNN reports. “They’re about to drop a new single featuring American pop star Halsey. And they’ll bring down the walls of studio 8H this weekend when they appear on ‘Saturday Night Live.'”
The report notes that while the global impact of K-pop isn’t exactly new, “BTS and similar groups are cultivating devoted followings across the globe, elevating K-pop from a niche import to a full-blown international movement.”
Pre-orders for “Map of the Soul: Persona,” have reportedly surpassed 3 million copies, while the two most recent BTS albums — “Love Yourself: Tear” and “Love Yourself: Answer” — each sold about 2 million copies.
Among the “12 essential facts about BTS” listed in the CNN piece, we found this tidbit to be somewhat encouraging: “In September 2018, BTS became the first K-pop group to address the United Nations when they delivered a three-minute speech during the launch ceremony of UNICEF’s global partnership Generation Unlimited. They talked about their ‘Love Myself’ campaign, which was launched in partnership with UNICEF and focuses on global education and the prevention of youth violence.”
Click on the link above to CNN for the rest of the backstory on BTS.