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Daily Archives : Jan 13, 2008

ThePlatform to Distribute Exercise TV Videos

As it expands its slate of online offerings, Exercise TV has struck a deal with Internet-TV technology provider thePlatform, which will distribute content for the digital video network. ExerciseTV will use thePlatform to publish free Web video workouts and download-to-own…

Behind NBC’s Ratings Spike

Silverman’s Choices Starting to Pay Off, but There Remain Tough Trials Ahead

Political Ad Sales Soar

The surprise New Hampshire primary results could produce major benefits to broadcasters. Rather than seeing spending disappear, the Hillary Clinton and Barack Obama campaigns could each spend $20 million to $40 million more on advertising as the battle heats up….

NBC Calls for More ‘Gladiators’

NBC announced they’re ordering an unspecified number of additional episodes of “American Gladiators” from producers MGM and Reveille on Monday, but the renewal is just the start of extensions planned for the competition show. Original “Gladiators” series owner MGM intends…

Strike Doesn’t Dent 2nd-Quarter Ad Buys

Advertisers See Few, More Costly Alternatives

Sweeps a Patchwork in February

Strike Renders Annual Data Less Useful Than Ever

Brokaw: Polls ‘Out of Control’

Others Blame Late Developments for Inaccurate Results

Trio Added to ‘Women’ Panel

TVWeek @ NATPE

The Insider: A Fond Postscript For Crile

The movie “Charlie Wilson’s War” began with a 1988 “60 Minutes” piece about a good-time senator from Texas who had quietly helped fund and arm freedom fighters trying to drive the invading Russian military out of Afghanistan. Award-winning “60 Minutes”…

TargetVision Adds 2 Series

Company Selling ‘Sports Stars,’ ‘Race Week’