Logo

Daily Archives : Feb 10, 2008

Scripted Series Could Be Back in Production by March, Networks Say

With the Writers Guild of America strike moving toward a potential conclusion, broadcast network programmers say they are confident they could have some scripted series back into production as early as March. Any return to the air is contingent on…

Cable Networks Primed for End of Writers Strike

When the Writers Guild of America strike ends, cable networks are poised to quickly get their original scripted programming back on the air. “We’re waiting with bated breath,” said Jeff Wachtel, executive VP for original programming at USA Network. “We…

TV Advertising May See Permanent Changes Due to Strike

Even if the Writers Guild of America strike is settled soon, television advertising isn’t immediately going to return to business as usual, ad buyers say. “There’s going to be a lot of repercussions that are going to be felt for…

Nielsen Clients Decry Delays in ‘Fast’ Nationals

The broadcast networks are steamed at Nielsen Media Research because the fast national ratings, for which they pay a premium, have increasingly become the not-so-fast nationals. The prime-time data officially known as fast affiliate ratings has been late 27% of…

A Content King and Fashion Queens

For a little more than 12 hours last week, The Insider fluffed up and made like an entry-level socialista/fashionista, a sort of Holly Goheavily. After a late night Thursday at the picket-free Waldorf-Astoria Hotel for a tribute to Viacom and…

Comcast Offers HealthiNation on Demand

Digital network HealthiNation has inked a deal with Comcast Spotlight that brings HealthiNation’s health information to Comcast’s video-on-demand service. The VOD content is available for free to digital cable customers via the “Searchlight” section of the on-demand menu. The rollout…

Cable News Nets Aim to Keep Viewer Defection at a Crawl in Ads

With news from the presidential campaign trail capturing the attention of viewers, cable news networks are hoping to hold that attention by running election returns during commercial breaks. Fox News, CNN and MSNBC said they have been experimenting with running…

Political Uncertainty Sends Ad Spending Soaring

The Super Tuesday results are sending the presidential race into extra innings, delivering the potential for unexpected benefits to media in Washington, D.C., Texas and Ohio, even as fundraising problems and uncertainties about how long the race will last leave…

Oxygen Adds Olympics Coverage

NBC Universal plans to breathe some Oxygen into the Olympics. The women-oriented cable network acquired last year by NBC Universal will carry a two-hour Olympics block featuring extensive commentary on the gymnastics competition from 6 to 8 p.m. ET, before…

How-To Videos Big Boom For Video Sites

Need to know how to tie a tie? How to solve a Rubik’s cube? How to kiss someone passionately? If you do, or if you just want some pointers, you can find them online—not just in instruction manual form, but…