Ad Buyers Face Strike Aftermath
Scramble Is on to Place Spots in Altered Network Schedules
Daily Archives : Feb 17, 2008
Counting Heads in Web Video
Audience Measurement Improves, But Standards Still Murky Online
Strike Ends, TV Ad Biz Adjusts
Change Coming, Bit by Bit
‘Smackdown’ Cuts Contenders to Two
Flagship WWE Show Looking for Post-CW Home
L.A. Screenings Saved by the Bell
International Buyers to Hit L.A. May 17
Hard Won, but Exactly How Much?
Digital Potential Anybody’s Guess
Strike Had Little Bearing on Late-Night Ratings
Writerless ‘Leno’ Maintained Lead Over Fully Staffed ‘Letterman’
Writers Strike Opened New Doors for Diversity
When it comes to diversity in television, the good thing about the Writers Guild strike was that everybody talked about the money, and nobody talked about diversity. Why is that good? Let me repeat—everybody talked about money. If diversity doesn’t…
‘GMA’ Greets User Videos
‘I Say GMA’ Segment Involves Viewers
Ad Position Really Makes a Difference
Starcom-ABC Family Study Proves Placement Does Matter